This post is sponsored by Chico’s. I was paid for this post and received the jeans, top & jewelry as compensation.
The perfect marriage….when two name brands come together to bring a BIG BANG to their customer base. Yes, NYDJ (Not Your Daughters Jeans) is working with Chico’s to include several exclusive styles to the already savvy Chico’s classic and colorful lineup. This is a perfect collaboration and a win-win for all of us.
I actually carried these jeans when I opened my boutique in 2005. NYDJ was a brand new company. They took off like a rocket but had a few growing pains. Today, 13 years later they have found their rhythm and have made strides in all areas of their LA-based company.
If you are not familiar with NYDJ, then let us fill you in so that you will understand how great this partnership really is. Back in 2003, there weren’t any jeans that fit women of all sizes and shapes and if a woman could find the fit then the style was hideous. Most jeans at the time were too low, terrible fit and uncomfortable.
These jeans are made with the Lift Tuck technology. The way I understand it lifts the booty and tucks the tummy. Another win-win for us girls!! It is really their proprietary slimming panel that has patented criss-cross design to flatten in the front and curve-contouring construction to flatter curves in the back, so you look, feel and wear a size smaller. That’s a fact!! I am a size 4 in NYDJ and I haven’t worn a 4 in years. Yeah…..we love that too! NYDJ offer 66 sizes in regular, petite, plus tall and maternity. Now, don’t you want to try these jeans out?
NYDJ offer tops in their line but jeans are their main focus. Chico’s offers the best tops and jackets that work back so great with these jeans and this is why I believe that the marriage of these 2 brands is so perfect.
Scroll on down the check out available styles!
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