Down here in Texas, we’ll take any excuse to listen to good music, hang out outside, drink good cocktails and eat yummy food. One of the best excuses we do this? South by Southwest.
South by Southwest is an event held in Austin, Texas that is a combination of a tech conference, music festival and film festival. Now let’s take a deeper dive into the history of this event, and how you can join in on the fun.
According to the official website, “in 1986 a small group of people in Austin, Texas began a series of long discussions about the future of entertainment and media. The meetings were in the offices of The Austin Chronicle, and participants were sworn to “secrecy.” The
The first event, held in March of 1987, saw an expected 150 registrants swell to 700 on the opening day. As hoped for, Austin’s charm won over the visitors, and SXSW took on a life of its own.
This year, the festival is being held from Thursday, March 8 to Saturday, March 17. This might seem like a long span of time, but trust me…there is PLENTY to do at SXSW and in Austin in general.
There are so many amazing musicians playing this year at SWSW. Most of these bands are lesser known, some local to the Austin area, but are sure to start a good time. Examples of artists this year include The Chills & Amanda Palmer.
Do you like podcasts? If so, this might be the place for you. There are dozens of comedic podcasts holding live recordings in Austin during SXSW. Kathy Griffin will also be performing, along with other talented comedians.
Honestly, this is the part I’m most excited for. These conference sessions feature speakers from around the country, bringing their expertise on a variety of different topics. From health and wellness to technology, advertising and entrepreneurship–the conference schedule is jam-packed with content. Some keynote speakers for these events are Brene Brown, Priscilla Chan, and Jonah Peretti.
SXSW is also a chance to see the smaller, up and coming films that perhaps haven’t made their way to the big screen. A lot of these movies are being played at locations around the city, such as Alama Drafthouse. Several competitions are hosted for films, such as Narrative Feature Competition & Documentary Feature Competition. Headlining movies include Long Shot and The Beach Bum.
What To Wear
Typically it is warm enough in Austin in March to wear spring dresses, denim shorts, and etc. Be sure to take a lightweight jacket (denim) and a rain slicker of some kind because the weather can change on a dime. Just make sure you check the long-range forecast to better prepare for all of the outdoor fun and by no means, don’t forget your sunscreen.
A hat, in my opinion, is a must as well as a belt bag or small backpack for hands-free comfort. Really anything goes in Austin but the vibe is artsy, comfortable and always safe to dress southwest style.
For those of you who won’t be making it to Austin this year–you can still partake in the
And for those of you thinking about making the trip– check out this article from The Points Guy, for some of his personal recommendations. He has really great information, specifically realting to Austin travel.
Whether you’re coming down south or watching from the comfort of your home–we hope you enjoy this incredible event. SXSW is truly a piece of Texas history, and I’m glad we can have a small part in sharing it with the world!
- Stay tuned for our Austin, TX city guide. You need to visit this great, cultural funky town.
- Gala’s, weddings, graduations, holidays or just everyday wear…..we have fashion suggestions for you, so stay tuned. Be sure to check out ShopSheShe tab at the top in the menu bar. Hover over and choose the category in the drop down. We try to keep it up to date with the latest and greatest for all budgets. Subscribe here and then you won’t miss a post. Simply enter your email in the pop-up box or below.
- WELCOME new readers. We are a fashion/travel/lifestyle blog. We talk about anything and everything, from fashion, travel, health issues to even an occasional recipe. Let us know if there is a topic that interests you. We will do our best to bring that story to you. Have a great week sweet friends and thank you for following along. Without you, we could not continue on this crazy fun journey.