This post and in store event was sponsored by Chico’s!
Chico’s is rockin’ the ages with their style secrets, bringing in many generations of shoppers into their warm and friendly environment. Since the day they opened their doors in 1983, unlike many other brands, Chico’s has always embraced women in midlife and beyond. More importantly though,they just want to bring out the very best in every customer that walks through the door, no matter the age. Their style secrets….TIMELESS fashions for all!!
At 62 years old and a fashion influencer, I wear a lot of brands and fortunately can still wear contemporary brands, but when I go to Chico’s I always leave with a bag full of clothes feeling really confident that I have scored unique looks. My style is all over the board, but if I could label it, it would be Chico’s style. Classic with an ethnic twist.
Many young influencers get lost with the power of the brands and lose their style because they are trying to please the brands. They all wear the same thing…..where is their own originality? I am guilty of this to a point and then I have to step back and get real with myself again.
What is Chico’s style? Well, it goes back to when founder Helen Gralnick and her husband, opened a store in Sananibel Island, Florida with folk art from Mexico. From there came one sweater that they found that would fit anyone or any gender. They called it the ‘unifamily’ sweater. One size fits all. That was the beginning of the clothing business, creating an ageless and timeless brand for myself, my daughters and my mother.
Today, you will see that ethnic Mexican vibe translate even today. They want their looks to be authentic and and let their customer work their unique pieces to fit their own style. I think that is why I love Chico’s so much because I can find unique accessories and item pieces that are ageless and timeless that I can work in to my wardrobe today or 5 years from now.
I have been shopping Chico’s for years and about twice a year I spend several hundred dollars on my mom, sending her great outfits that make her look fashionable, comfortable and confidant. Hey mom, look for a package from Chico’s coming soon.
So, now I have been given the wonderful opportunity to work with Chico’s as a blogger/influencer through our #thefierce50 group that you have heard me talk about in recent weeks. I am thrilled that they have embraced our group of bloggers over 50 years old. I think that they are setting the trend with many other brands that will follow their lead. After all, we are the ones with more money to spend and we have so many decades of fashion that we have experienced. A real fashionista just doesn’t leave her passion, she just uses her experiences in life to mature her style.
SHOP THESE LOOKS
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SHOP MY LOOK
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A couple of weeks ago, I was asked to participate in an in store “Girlfriends” event in the ‘Leopard Lounge’ at one of our busy Chico’s stores here in Houston. It is about 40 minutes drive from me, so I asked the manager if I could just come in a couple of hours early before the event started to select some outfits to wear. She said in a very nice manner, that she wanted me to come in on another day to receive the entire fit and style experience as if I were a customer. Well, that really sounded fun, so I headed out to the store on a Friday afternoon. It was jammin’ with customers and sales associates. I met the team and found myself already selling to the customers as I tried on about 10 different outfits. We had a blast!!! What was supposed to be an hour or so, ended up into a 4 hour experience. WOW!! The Chico’s sales team knows their stuff and ends up being your new best girlfriends.
The Fierce 50 had about 15 of us scattered out at different stores around the country on March 23rd for this event. One of the big draws was that Chico’s was offering 25% off store wide all week long. With already great pricing, this discount brought the ladies out. My store, had a beautiful display of refreshments and offered a drawing to win a necklace and leopard makeup/jewelry bags.
ACCESSORIES
Ok, you all know that I/SheShe luvvvvvs jewelry and accessories to complete my looks. So if you don’t know now, then after you check out all of the cool baubles below, you will know why I make a regular pass by Chico’s to score that new pair of earrings, cool bracelet or that edgy necklace. I added several great pieces to my jewelry wardrobe this week. This department is where you can really see that ethnic influence.
SHOP JEWELRY (above)
SHOP JEWELRY (above)
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SHOP TURQUOISE JEWELRY (above)
SHOP THESE LOOKS
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SHOP THE OUTFIT (above)
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Be sure to check out the leopard lounge. Just plop down, take a load off and stay for a spell!!
I so enjoyed making new friends like store manager, Heather! (above photo) We could get into a lot of trouble if we hung out together. I also loved working with Patricia and Ashley for my style experience. Johanna and Theresa were amazing with the customers at the girlfriend event. Johanna did a great job with my DSLR camera taking most of the photos of me. I think I have her getting on Instagram now. Ha!
My 2 days at Chico’s was a real blessing for me, because not only did I get some great new outfits, I made a bunch of new GIRLFRIENDS!
SHOP OUR LOOKS (above)
SHOP THESE LOOKS (above)
Last, but not least……one of Chico’s big categories is DENIM. I will say that I was totally impressed with their denim line up. Now that the rise of the pant stride are back up, it allows the more curvy or mature woman wear the latest trends. When the rise was so low, it just wouldn’t work for most of us. Even the young girls were showing their ‘crack’ just to be in style. Sooo glad it’s over. At least for a few years.
The best rise going is the mid rise, but trending is definitely the waist rise that our daughters call ‘mom jeans’. We have arrived ladies!! Trending big right now are the destroyed jeans and patchwork jeans. I just bought both styles from a different brand recently for double the price, but when I tried on Chico’s versions, I bought them too. I just couldn’t pass them up because they were so stinkin’ cute and they were so comfortable to wear.
If you are new to the Chico’s brands, then let me give you some good info.
- Sizing is not traditional. They size 000 to size 4. That would translate to about a size 2/4 up to a size 14/16.
- They offer a Passport Program. When you qualify, then you get an extra 5% off every purchase. Even on sale items.
- They get new styles in weekly, keeping the looks fresh and unique. I will say though, if you find something you like, then you better get it then. Their turnover is so fast. Just a day after our event, I decided I wanted one of the white jackets that I wore and it sold the next day and was sold out on line as well. You snooze….you lose! Dang!!
- The greatest sales team ever. Their knowledge with their friendly service makes for a great try on experience.
- Online site www.chicos.com as well as great return policies. If you buy online, then you can return/exchange online or in store. The site also has a great blog encompassing style, travel, culture, food and wine and more.
SHOP MY LOOK (above)
Thank you Chico’s for allowing me to come play with your customers and team. I look forward to more great experiences sharing the love of your great brand!!
SHESHE’S TIDBITS
- If you haven’t been to Chico’s lately, I bet that you have FOMO now. (afraid of missing out)
- This week, a new video “March // SheShe’s Favorite Things”. Also, a 3 day stay cay at Hotel Saint Cecilia in Austin, TX.
- Another busy week as I am this months hostess for our Bunco Babes group. Oh yes, you must tune into Insta Stories or Snapchat for the fun. I will be busy busy as this is the first time since I will be showing off my new home refresh. I still have a few things not completed, but all in all the main living dining area looks damn good!! It really is refreshing. I can’t wait to share with you all, but I want to get it totally completed before I unveil.
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This post and in store event was sponsored by Chico’s!
